Resume

July 2023 - Present

Led earned media strategy for top-tier clients including Roku, Scopely, Canon, Nextdoor, and Pudgy Penguins—developing narrative angles, drafting pitches, and securing consistent placements in national and trade outlets.
Owned day-to-day client communication across 3–5 accounts, serving as a key point of contact for campaign planning, approvals, and strategic counsel.
Directed junior team members (JAEs and AEs), delegating assignments and providing feedback to drive high-performing outreach, event support, and media moments.
Collaborated cross-functionally with in-house design, social, and paid media teams to integrate creative assets and maximize storytelling across owned and earned channels.

Mar 2022 - June 2023

Secured high-impact media placements for B2C and B2B tech startups by crafting strategic narratives and leveraging relationships with top-tier business, tech, and consumer journalists.
Owned day-to-day client execution across multiple accounts, leading product launches, brand announcements, and founder profiling initiatives from concept to coverage.
Wrote and edited core messaging materials including press releases, briefing docs, key messaging frameworks, and FAQs, while mentoring junior team members on client comms.
Developed targeted media lists and pitching strategies for multiple verticals—consistently landing clients in thought leadership pieces, industry trend roundups, and broadcast segments.

Sep 2021 - Mar 2022

Wrote and edited press releases and news story pitches for real estate, mortgage brokerage, and proptech clients.
Monitored media coverage for newsjacking opportunities and assisted in the formation of a positive public narrative for clients.
Assisted in project management of all pending news stories that included clients.

Dec 2020 - Sep 2021

Pitched and wrote a daily stream of video game industry news coverage.
Managed, edited, and assigned stories to a team of five writers.
Monitored news trends, gaming communities, and social media for story ideas and reporting leads.

Dec 2017 - Dec 2020

Pitched, reported, and wrote a weekly column about gaming slang that has crept into mainstream culture.
Analyzed and covered trending topics and major company & community news across the gaming and consumer
tech spaces.
Reported and wrote in-depth daily news articles and evergreen stories under deadline.

Work
Experience

May 2017